Quote from Channel 4 comedy Phoneshop: 

"Too many man are chasing them Zara level chicks. Its crowded up there. swear down u gotta get academy on that shit. smart guys like me are scouting those lower league girls who are just about to step up to Zara level. Lower leagues is where its at trust me. I'm talking about Claire's Accessories, New Look, Barratts."


This quote plays alot with language. It is clearly written in a informal register, this is presented with the use of non standard English such as 'u' instead of you and 'gotta' instead of got to. Slang is also used in the form of the word 'chick' to display a female.What I also find interesting from this quote is the use of female shops to express their rankings, with Zara being the top of the tree and Claire's Accessories, New Look and Barratts being lower grades, I guess this can been seen as a use of sociolect as the different standards of clothing shops could be especially distinctive to women. This quote includes imperative language, the line "Lower leagues is where its at trust me". The use of the words trust me gives what is being said a sense of importance and therefore grips the viewer/reader to believe what is being said.