Synthetic Personalisation

The advertisement uses synthetic personalisation to make them believe what is being said is intended directly for them. This is done by the use of the words “your” and “you” that is used in the piece. The use of the words “your life” is a clever use of personification which makes the person believe that their phone is their life, and therefore they deserve the best phone. The use of the words “At last” is also useful as it gives the reader the perception that they have always needed what this new phone has to offer, even though they may not have known it. The words at last create the connotations of need and desire which will therefore make the reader want whatever they have been missing with their current phone.