From the start of the twentieth century, the world has changed dramatically in the way we communicate with each other. One of the main uses in today's society is social networking sites such as Facebook, Twitter and Instagram. The introduction of new technology such as iPhone' s, laptops and tablets also make these social networks more accessible for any time of the day anywhere. From this rapid development, a considerable amount of neologisms and coinages have been introduced into our everyday language.

An example of a neologism is the use of the word Google. This was obviously first introduced as a noun as it was the name of a particular search engine, however over the past few years the term has been broadened. Nowadays the term "google" can be seen as a verb, this is due to the popularity of that particular search engine that people may say they are 'googling' something when they are using a different search engine.

Pejoration has also taken place since the recent use of social networking and technology, an example of this is with the span. Before the twentieth century, spam was known as a brand of a precooked and canned meat product and had few negative connotations, however in today's world the word spam refers to receiving irrelevant or unsolicted messages sent over the Internet, typically to large numbers of users, normally for the purposes of advertising or spreading malware, it has therefore created negative connotations as spam is now considered as annoying, unnecessary and harmful to the persons device.